For my project "The Thing," I was tasked with creating a branding, landing page, and packaging design for an at-home STD testing kit. My goal was to make STD testing not just more appealing but also to emphasize its importance in a fun and engaging way. I developed a vibrant brand identity with playful characters to turn the often-taboo topic of STD testing into something more approachable and less intimidating. Each character represents a different STD – Chlamydia, Syphilis, and Gonorrhea – adding a relatable and educational twist to the design. By giving each STD a distinct personality, I aimed to make the experience both informative and less stressful for users.